The Impact of Green Rewards and Recognition Systems on Employee Green Citizenship Behaviors

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B. Vasuki, J. Tamilselvi, L. Anitha, K. Thirumavalavan, B. Elamurugan

Abstract

The aim of this research was to examine how green rewards and recognition systems affect employee green citizenship behaviors (EGCB) and how individual and organizational factors play a role in this effect. The research adopted a quantitative approach and used a convenience sample of 421 IT workers from Chennai, India. The researchers collected the data through online surveys and used multiple regression analysis to analyze it. The findings revealed that green rewards and recognition systems had a positive and significant impact on EGCB, and that this impact was moderated by individual factors and mediated by organizational factors. The research combined the social exchange theory and the social cognitive theory to illustrate the ways and means of how green rewards and recognition systems shape EGCB. The research also offered practical and feasible suggestions for the IT industry in Chennai to develop and apply effective green rewards and recognition systems and to nurture and encourage individual and organizational factors that can enable and strengthen EGCB. The research added to the knowledge on green human resource management and employee creativity by investigating the link between green rewards and recognition systems and EGCB and the role of individual and organizational factors in this link.

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