The Effect of Health-Oriented Communication Programs in Social Media on the Education of Adolescences with High-Risk Behavior in Youth Health Clubs

Abstract

This study was conducted to investigate the effect of health-oriented communication programs in social media on the education of adolescence with high-risk behavior in youth health clubs. This study had a mixed method and exploratory mixed research design that is carried out in two consecutive qualitative-quantitative stages. In the first phase (qualitative phase), of the research conducted a qualitative study, and in this phase, by reviewing and evaluating the studies conducted in the field of the topic raised in the current research, as well as in-depth interviews with experts who had executive records at the decision-making levels, the required information was obtained and with thematic analysis method, coding and categorizing and presenting a conceptual model was done. The second phase (quantitative phase) of the study performed using covariance analysis, for this purpose, the data collected from the researcher-made questionnaire based on the proposed model (resulting from the qualitative phase of the study) was evaluated using SPSS software. The results showed that the education program was effective in reducing risky behavior with 99.9% confidence, and education predicts 35% of variance changes in reducing post-test scores. The education program has been effective on reducing attitude with 99.9% confidence, and education predicts 54% of variance changes in post-test scores. The education program has been effective with 99.9% confidence on awareness of high-risk behaviors, and education predicts 59% of variance changes in post-test scores.