A Study on Scaling Up of Terminator in Periphery Retail Market of Trivandrum

Abstract

Purpose:  The research at Pidilite Industries aimed to comprehend and address the declining demand for Terminator brand in Trivandrum's retail market, identifying opportunities for brand scaling.

Theoretical framework:  Theoretical framework provides a conceptual basis for understanding the factors influencing Terminator brand's declining demand in Trivandrum's retail market.

Design/methodology/approach:  The research employed surveys (Henry Garrett's ranking and Net Promoter Score) to analyze Terminator brand's declining demand in Trivandrum's retail market.Top of Form

Findings:  Research findings indicate high retailer satisfaction with Terminator brand, suggesting opportunities for scaling up in Trivandrum's retail market.

Research, Practical & Social implications:  Research on Terminator brand informs strategies for market scaling; practical implications guide marketing decisions; social impact involves community awareness.

Originality/value:  This study provides original insights into Terminator brand's market challenges, offering value for strategic decision-making and addressing declining demand.